Is the Ab Circle Pro for Real?

I've been seeing the ads and commercials for the "Ab Circle Pro" everywhere lately. At first glance it seemed like just another infomercial ab gadget offering promises of a fitness model's body and "six pack" abdominal muscles in just a few weeks. But this thing is definitely a little strange... er, I mean, "unique". Anyone who's seen the Ab Circle Pro commercials knows what I'm talking